The Funnel Visualization report can appear to wrongly attribute an entrance page to Step 1 of a funnel when the user actually entered the funnel at a different step. For example:
Your goal and funnel steps are as follows:
- Step 1: /page1.html
- Step 2: /page2.html
- Goal URL: /goal.html
The user browses pages on your site in the following order:
Analytics attributes the entrance page to the earliest step in the funnel that the user viewed. If, as in this example, the user viewed /page2.html before viewing /page1.html, the entrance page is attributed to /page1.html because it is the earliest step in the funnel.