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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Incorrect Attribution of Entrance Page

The Funnel Visualization report can appear to wrongly attribute an entrance page to Step 1 of a funnel when the user actually entered the funnel at a different step. For example:

Your goal and funnel steps are as follows:

  • Step 1: /page1.html
  • Step 2: /page2.html
  • Goal URL: /goal.html

The user browses pages on your site in the following order:

  1. /entrance.html
  2. /page2.html
  3. /page1.html
  4. /goal.html

Analytics attributes the entrance page to the earliest step in the funnel that the user viewed. If, as in this example, the user viewed /page2.html before viewing /page1.html, the entrance page is attributed to /page1.html because it is the earliest step in the funnel.

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