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About Custom Reports

A Custom Report is a report that you create. You pick the dimensions (City and Browser, for example) and metrics (Sessions, Pageviews, and Bounce Rate, for example) and decide how they should be displayed. You must specify at least one dimension and one metric. Learn about dimensions and metrics.

Some metrics and dimensions can't be paired in a custom report. For details, refer to valid dimension-metric combinations.

To see Custom Reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click CUSTOMIZATION > Custom Reports. If you haven't created custom reports, you see only Overview.

Read Create and manage Custom Reports to learn how to create, edit, and share Custom Reports.

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