This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

[GA4] Filter and report on data subsets

How to recreate Universal Analytics "view" functionality in your Google Analytics 4 property
This article is for website and/or app owners who filter or report on subsets of data using Universal Analytics views, and who want to recreate this functionality in a Google Analytics 4 property.

Views in Universal Analytics provide a way to filter data and report on subsets of data.  However, Google Analytics 4 properties do not have reporting views. This article shows how you can filter data and report on subsets of data in a Google Analytics 4 property.

Filtering data

Google Analytics 4 filters are applied at the property level, and affect data from all data streams in that property. All reports for a property use the same filtered data.

Universal Analytics filters are applied at the view level and affect only the data in that view. You can have multiple views in a single property, each with different filters applied. The reports for each view are affected only by the filters for that view.

Currently, Google Analytics 4 offers filters to either include or exclude internal traffic and developer traffic.

Universal Analytics offers a wider variety of filters, including search-and-replace, geography, social network, and more advanced options.

The following table outlines the various Google Analytics 4 features that effect the same or similar outcomes as Universal Analytics filters.

Google Analytics 4 Universal Analytics

Internal-traffic exclusion

1. Create a rule that defines internal traffic.

2. Create a filter that excludes the internal traffic that matches your rule and/or that excludes developer traffic.

Internal-traffic exclusion

Create an IP-address filter.

Bot filtering

Traffic from bots and spiders is automatically excluded.

Bot filtering

Optionally exclude traffic from bots and spiders.

Cross-domain measurement

Configure cross-domain measurement in the Analytics interface.

Cross-domain measurement

Configure cross-domain measurement by modifying variables in Google Tag Manager or by modifying your measurement code, by creating view filters, and by editing your referral-exclusion list.

Data transformation

Transform data by modifying existing events (e.g., event names, parameter values) via UI controls.

Data transformation

Transform data via filters:

 

Reporting on subsets of data

In your reports, you can view specific subsets of data and you can compare subsets of data; for example, you can view only "Users 25-34 in Canada", or you can compare "Users 25-34 in Canada" to "Users 25-34 in France".

Google Analytics 4 Universal Analytics

View subsets of data

Use comparisons to view subsets of data as defined by dimensions and dimension values.

View subsets of data

Use segments to identify subsets of data by dimension, dimension value, metric, and metric value.

Segments also let you determine the scope of data (e.g., user, session, hit), and the sequence in which data must occur.

Compare subsets of data

Apply multiple comparisons to a report.

Compare subsets of data

Apply multiple segments to a report.

Comparisons and customizations are configured at the report level. Segments are configured at the report or view level.

 

Restricting access to data via permissions

Google Analytics 4 lets you set permissions at the account and/or property level. If a user has access to a property, then that user can see all data from all data streams in that property.

Universal Analytics lets you set permissions at the account, property, and/or view level. If a user has access to a view, then that user can see all data in that view. Within a property, you can restrict access to different reporting views.

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