Delete/cancel analytics accounts

You cancel your account by deleting it.

Important: Please note that once you've deleted your account, that's it: the account is gone, and we are not be able to retrieve any historical data or reinstate your reports.

If the Analytics account you want to delete is linked to an AdWords or AdSense account, you need to unlink that account before you delete it.

You need Edit permission to delete accounts. To delete an Analytics account:

  1. Remove the Analytics tracking code from all your web pages or from your app.
  2. Sign in to your Google Analytics account.
  3. Select the Admin tab.
  4. In the ACCOUNT column, use the dropdown menu to select the account you want to delete.
  5. In the ACCOUNT column, click Account Settings.
  6. Click Delete account.

Everyone with Manage Users permission then receives an email notifying them that the account has been deleted. Please let them know that it is their responsibility to alert other users of the account of the deletion.