When you create an account, you also automatically create a property and a data view in that account. These levels create the structure within Analytics that lets you collect and analyze data. Review Related resources, below.
Add an account
You need the Editor role to use this feature.
To create an additional account within an existing account:
- Sign in to your Analytics Account.
- Click Admin.
- In the ACCOUNT column, select + Create Account from the menu.
- Click Web site or Mobile app.
- Under Setting up your Account:
- Enter an Account Name.
Use a specific and descriptive name, so you can easily tell what this account is for when you see the name in the Account list.
- Accept the default to add the account to your current organization. Clear the check box to create the account outside the organization.
- Enter an Account Name.
- Under Setting up your property, enter the Website or App Name.
If you plan on tracking more than one property in this account, use a specific and descriptive name. For apps, include the edition or version number. This will help you keep your app properties organized in your account.
- (Web only) Enter the Website URL.
You cannot create a property if your URL isn’t formatted correctly.Click to expand and see how to correctly format your domain name.Select the protocol standard (http:// or https://). Enter the domain name, without any characters following the name, including a trailing slash (
www.example.com/). Most domain hosts only support UTF-8 characters in the URL. It's a good idea to use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Search the web for a punycode converter for help with this.
- Select an Industry Category.
- Select the Reporting Time Zone.
This is used as the day boundary for your reports, regardless of where the data originates.Click to expand and see more about how the Reporting Time Zone setting works.
- The time zone setting only affects how data appears in your reports and not how you collect data. For example, if you choose United States, Pacific Time, then the beginning and end of each day is calculated based on Pacific Time, regardless of whether sessions originate in New York, London, or Moscow.
- If your Analytics account is linked to a Google Ads account, the time zone is automatically set to your Google Ads preference and you will not see this option. This ensures accurate reporting on your Google Ads campaigns.
- Changing your time zone affects data going forward, and is not applied retroactively. You may notice a flat spot or a spike in your report data around if you update your time setting after you’ve already been using this property. Your reports might also refer to the old time zone for a short period after you update this setting.
- Under the Data Sharing Settings section, select the settings you want. Learn more about the data sharing settings.
- Click Get Tracking ID.
Learn more about the structural elements in an Analytics account mentioned in this article: