Best practices for designing native ads
Creating high-performing native ads requires planning, testing, and execution. Use this article as a guide when setting up native ads.
Create effective native styles
Before creating native styles, first review the Native playbook for the basics of designing an effective in-feed native ad. It includes details on layout, typography, labeling, preserving advertiser assets, and more.
When you add a native style for programmatic, we strongly recommend clicking Change template to start with one of the available presets based on common native layouts. You can then customize the CSS as needed. You can update the type and color of the font, the color of the ad, and more in CSS.
Run A/B experiments on native styles
To help you achieve high-performing native ads, we provide an A/B testing framework. You can test different native styles using Native experiments. Test fonts, colors, layouts, and other updates in a new style against an existing style to see which one will perform better before making a change.
Experiment with these controls and more to find the styles that perform best on your website or app:
- Fonts and font sizes
- Background and text colors
- Different layouts and spacing
- Ad size
- Image size
- Logo as a secondary image
- Native ads in action: Visualize what native ads can look like with DoubleClick. See your native ad match the look, feel, and function of its surrounding content across mobile, tablet, and desktop screens. Sample native ads are also available as a guide if you don’t have your own creatives yet.
- Material design: Learn how to synthesize the classic principles of good design with the innovation and possibility of technology and science. The site describes a single underlying system that allows for a unified experience across platforms and device sizes.