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Mediation for native ads in mobile apps (Beta)

Maximize native ad network yield for your mobile app

DFP Mediation increases your revenue by calling a series of third-party ad networks to fill an ad request, ordered by expected yield. Each ad network has the opportunity to fill an ad request; however, if one ad network does not fill the request, the next ad network in the sequence gains an opportunity.

Serve native ads in your mobile app with mediation

This feature may not be available for your network. Contact your account manager for more information.

To request native sizes in Mediation, your app must be able to request and display both "Native content ad" and "Native app install ad" standard formats and use the custom rendering feature to display Ad Exchange native ads.

After your app is developed to meet these requirements, your Google account manager can enable this beta feature. You will then see “Native” listed as an ad format when creating a yield group. Ensure that your yield group targets ad units with "Custom rendering" size.


Child-directed treatment in Mediation

DFP mediation facilitates compliance with the Children's Online Privacy Protection Act (COPPA).
Set tagForChildDirectedTreatment(true) in the Google Mobile Ads SDK to indicate that your content should be treated as child-directed for the purposes of COPPA. Google makes this signal available to third-party ad networks in Mediation to facilitate COPPA compliance. Learn more
DoubleClick for Publishers simply serves as a platform. The advertising relationship is between the mobile app developer and the third-party ad network, so it’s the developer's responsibility to ensure that each third-party ad network serves ads that treat the developer’s content as child-directed for purposes of COPPA.
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