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Ad Exchange for video overview

DoubleClick Ad Exchange video: overview (5:12)

In-stream video via Ad Exchange allows you to earn money from your video content.

To set up Ad Exchange for in-stream video, you should confirm your eligibility, read through the Ad Exchange in-stream video policies, and integrate Ad Exchange into your video player or video ad server (refer to the Integration options below).

Eligibility requirements

To use Ad Exchange for in-stream video ads , you’ll need to ensure you adhere to the Ad Exchange policies, the video-specific usage policies, as well as the following:

  • The requested ad must play on video content, not a web game.
  • Ad Exchange supports HTML5 video players for web, as well as iOS and Android on mobile apps.
  • Content has to be family safe and targeted to users age 13 and older.
  • You have to own monetization rights for the video content, or you must have explicit, written permission from the owner.

Ad formats

Ad Exchange supports the following ad types:

  • Standard video: A video ad of fixed duration.
  • VPAID: (Video Player Ad Interface Definition) An industry-standard protocol for supporting advanced video ads offering interactive functionality such as social sharing buttons or in-ad navigation menus.

    Example video ad

  • TrueView video: A proprietary Google video ad that after a fixed period of time offers the user the ability to skip to your content. This format provides users with control over which advertisers' messages they want to see. On the Ad Exchange, you receive the same revenue for an impression whether or not the viewer skips the ad.
  • VPAID skippable: A variant of the VPAID standard that supports skippable videos.

    Example TrueView video ad

  • Overlay (non-linear): A text or image creative that usually appears over the bottom third of the content.

    Example overlay ad

  • Full-slot (linear): A text, image or rich media creative that usually appears before, on pause, or after the content. Users need to close the ad before continuing to the video content, next video, etc.


Integration options

You can choose the in-stream video integration option that best suits your business model. These options are listed in the order in which we recommend them.

  1. Dynamic allocation from DFP. Employ this option if you use DFP Video for video ad-serving.
  2. Partner platform integration. Use this option if you use a third-party video player or video ad server that has partnered with Google. Refer to the list of partner platforms that have integrated support for Ad Exchange.
  3. Direct integration. Employ this option if you own the source code of your video player. More information will be provided soon.
  4. VPAID adapter integration. Use this option if you cannot use either of the preceding integration methods and if your video player supports VAST version 2.0, or higher, and VPAID version 1.0, or higher. This method will incur slightly higher latency as it requires the video player to make an extra return trip to our servers.
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