DoubleClick Digital Marketing (DDM) integration guide
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform powered by Google. It combines world-class marketing solutions into a single UI and workflow. DDM platforms give buyers powerful control over every aspect of digital marketing: creative development, campaign management, paid search, site analytics, real-time bidding, and access to exchange inventory, all across multiple channels. These platforms combine holistically. They share data and work together to help you improve performance, tracking, and optimization. One interface for all your digital marketing.
Explore this infographic to learn how DoubleClick Ad Exchange features overlap via the DoubleClick Digital Marketing platform. For example, "Take me there" will bring you to a product page where the features overlap, and "Learn more" will open a Help Center article. You'll only be able to access Help Centers for DoubleClick products that you currently use, or for products that are open to the public.