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Negotiate a deal

If you have access to negotiate deals, you can use the Marketplace "Negotiate" view to propose changes for your preferred deals. Negotiation allows you to propose changes to the CPM, timeframe, ad units and terms, and add comments that will be shared with the negotiating party.

Access to the Marketplace is controlled by the administrator of the Ad Exchange account. While some users can view available products and publisher profiles, others may also be able to negotiate, approve, and manage deals. Learn how to manage account users.

Negotiate on an offer

To begin a negotiation by proposing changes or replying to the seller of an offer:

  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Locate the offer in the "Discover" view for which you'd like to initiate a negotiation.
  3. Click on the offer to reveal the terms and settings.
    • If you are satisfied with the proposed details of the offer, you can "Accept as is" without making any changes:

      1. Enter your email address into the "Cc" field in the "Compose a message" section. You can optionally add a message to the seller.
        At least one email address must be added to successfully accept the offer. Any replies from the seller are sent to the account-level email address, and the address you specify in the "Cc" field.

        The email address you enter here and the account-level email address are visible to the publisher.


      2. Click Accept as is.

      Depending on whether the seller has selected to require finalization of this deal, the offer then appears in either the "Waiting publisher's review" section of the "Negotiation" view or automatically generate a deal, and appear in the "My deals" view.

    • If you would like to propose changes to the details of the offer, or send a message to the seller, without accepting the offer:

      1. Edit any of the settings or terms of the offer.
      2. Enter your email address into the "Cc" field in the "Compose a message" section. You can optionally add a message to the seller.
        At least one email address must be added to successfully propose changes or send a message to the seller. Any replies from the seller are sent to the account email address, and the address you specify in the "Cc" field.

        The email address you enter here and the account-level email address are visible to the publisher.


      3. Click Propose changes.

      The offer then appears in the "Waiting publisher's review" section of the "Negotiation" view.

View negotiations

To view negotiations already in progress:

  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Click on the "Negotiation" view. Negotiations in progress are shown for all clients, by default. Negotiations that require action from you appear above those waiting for publisher review.
  3. (Optional) Select Archived in the menu to view archived negotiations.
  4. (Optional) To filter negotiations, enter a search query, such as a client name.

Find out how to manage your deals.

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