Adult sexual services

What's the policy?

Google AdWords doesn't allow the promotion of escort services, prostitution, or other adult sexual services.

Certain ads that comply with this policy will be given an "adult" or "non-family safe" family status that affects where your ad can show:

  • The promotion of strip clubs and lap dancing that don't contain nudity will be given a "non-family safe" status, as long as they follow our policies.
  • The promotion of strip clubs and lap dancing that do contain nudity, as well as sexual dating sites, will be given an "adult" status, as long as they follow our policies. "Adult" products and services can only be advertised through text ads; other ad formats, such as image or video ads, that promote adult sexual services will be disapproved.

How does this policy differ from country to country?

In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Click a country below to see additional requirements that you must meet in order for your ad campaign to target that country.

Indonesia
Service Allowed?
International bride services Not allowed
In this country, Google doesn't allow the promotion of international bride services (also known as mail-order brides).

Japan
Service Allowed?
Adult sexual services or other companionship-related services Not allowed
In Japan, Google doesn't allow the following adult sexual services or other companionship-related services:
  • Adult online dating and companionship services (Dating sites that don't qualify as "Adult" must display "18禁" in the second line of ad text and have an age gate page as the landing page to verify if a user is over 18)
  • Sexual content that's not based on mutual consent, like camera voyeurism
  • Video rooms (private rental rooms for men to watch porn)
  • Telephone dating clubs, telephone sex clubs, dial-a-porn
  • "Pink companion" or "Super companion" (Japanese-style sexual services including drinking alcohol, singing karaoke, and having sex)
  • Dating clubs
  • Strip clubs
  • Aphrodisiacs/drugs
  • Nude photos or videos on live communication services
  • Sales of used panties or shorts (where women sell their panties and men buy them) (ブルセラ)
  • Information sites or recruiting sites for the above services
Google AdWords prohibits the promotion of pornography where sexual organs are shown. Also, all pornography sites must display "18禁" in the second line of ad text and have an age gate page as the landing page to verify if a user is over 18. We also prohibit the promotion of content that's immoral and against Japanese public order.

Malaysia
Service Allowed?
International bride services Not allowed
In this country, Google doesn't allow the promotion of international bride services (also known as mail-order brides).

Philippines
Service Allowed?
International bride services Not allowed
In this country, Google doesn't allow the promotion of international bride services (also known as mail-order brides).

Thailand
Service Allowed?
International bride services Not allowed
In this country, Google doesn't allow the promotion of international bride services (also known as mail-order brides).

Vietnam
Service Allowed?
International bride services Not allowed
In this country, Google doesn't allow the promotion of international bride services (also known as mail-order brides).

Examples

Service Allowed?
Escort services Not allowed
Google doesn't allow the promotion of escorts and escort services.
Prostitution Not allowed
Google doesn't allow the promotion of prostitutes or call girls.
Intimate and erotic massage services Not allowed
Google doesn't allow the promotion of intimate and erotic massage services, including tantra and tantric massages. Massage sites with physical descriptions or suggestive pictures of masseuses and masseurs are considered "intimate massage."
Intimate companionship services Not allowed
Google doesn't allow the promotion of discreet, VIP, or intimate companionship services.
Home companions Allowed
Google allows the promotion of home companions, such as health aides and elderly care companions.
Non-intimate massage services Allowed
Google allows the promotion of massage services where no intimacy is implied.
Strip clubs and lap dancing Allowed with limitations
Google allows the promotion of strip clubs and lap dancing. However, these ads will be given a non-family safe or adult status, depending on how the service is promoted.
Adult and sexual dating sites Allowed with limitations
Google allows the promotion of adult and sexual dating sites. However, these ads will be given a non-family safe or adult status, depending on how the service is promoted.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Escort services Your ad or website either promotes or provides escort services. If your business promotes or provides escort services, you will not be allowed to advertise with Google. If your business doesn't promote or provide escort services, make changes to your ad and website to reflect this, then resubmit your ad for review. If you think that your business has been wrongly classified, please see below for how to appeal.
Prostitution Your ad or website either promotes or provides prostitution.

If your business promotes or provides prostitution, you will not be allowed to advertise with Google. If your business doesn't promote or provide prostitution, make changes to your ad and website to reflect this, then resubmit your ad for review. If you think that your business has been wrongly classified, please see below for how to appeal.

International bride services Your ad or website promotes international bride services (also known as mail-order brides) which isn't allowed for at least one country in your campaign's targeting. You can choose to remove all references to international bride services from your ad and website, or you can choose not to target the countries where this service isn't allowed. Learn how to edit your location targeting. Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.
Sex-related services and information Your ad or website either promotes or provides sex-related services or information. If your business provides prohibited sex-related services or information about such services (e.g., erotic massages), you will not be allowed to advertise with Google. If your business doesn't provide prohibited sex-related services or information about such services, make changes to your ad and website to reflect this, then resubmit your ad for review. If you think that your business has been wrongly classified, please see below for how to appeal.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit your ad for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure you remove any references to the unacceptable content before saving your ad. Please note that your ad will still not be allowed to serve if your business practices are not in compliance with Google policy.

Here's how to edit your ad:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Go to your Campaigns tab and then click the Ads tab.
  3. Place your mouse pointer over the table row that lists the ad you want to edit. Click on the pencil icon next to your ad, and you'll be able to edit your ad right there.
  4. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change to reflect its current status – it'll change from "Disapproved" to "Under review" or "Eligible." We work to review all ads in our program as quickly as possible, usually within three business days.

What can I do if my site gets suspended?

Step 1: Review the guidelines above and see where your website might be causing issues. Please note that your entire website needs to comply, not just the landing page from your ad.
  • Modify your website so that you're no longer promoting escort services, prostitution, or other adult sexual services.
  • A site may still be suspended if your business practices are not in compliance with Google policy.

Step 2: After making any necessary changes to your site, request a re-review of your site by completing this contact form:
Request a re-review

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.
Contact AdWords Support