Location extensions

What's the policy?

Location extensions allow you to include location information in your standard text ads. The rules that apply to text ads generally apply to location extensions too. To ensure your extensions are accurate and appropriate, we also have additional requirements when using location extensions, as shown below.

Company name requirements

  • Accurate company name: The company name that you use in your location extension must accurately reflect the company located at the address you enter.
  • No excessive capital letters: Your company name shouldn't be in all capital letters unless your company name is normally spelled in all capital letters. For example, spelling Google as "GOOGLE" isn't allowed, but spelling GMC as "GMC" is allowed.
  • No unauthorized trademarks: We don't allow any trademarked terms in the company name unless the trademark owner has requested authorization and we've approved the use of that trademark.

Address requirements

  • Accurate business address: Your ad must promote the business at that address or be affiliated with that address. For example, if your business is in Manchester, England, your ad must promote that business in Manchester, England. If your address is located in Manchester, England, you can't promote a business in France.
  • Location owner's approval: If you're not the primary owner of the business location, you'll need to get the owner's approval before using its address.
  • Relevant text for all locations: If your business has multiple locations, your ad text must be relevant for each business address used in your ad. For example, if you're advertising your business that has locations in Manchester and London, your ad text must be relevant for both locations.
  • No excessive capital letters: Your address shouldn't contain excessive capital letters, like "123 STREET AVE."
  • Supported countries: Location extensions currently aren't available in all countries. The address you enter in your location extension must be located in one of our supported countries.

If you have a concern about advertisers using your business address, please contact us.

Unacceptable businesses

At this time, we don't allow certain types of businesses to have location extensions. Examples include:

Icon and image requirements

  • High-quality images: The map icon and business image that you use in your location extension must be clear and recognizable. Any text that appears in your images must be legible.
  • Relevant images: The map icon and business image that you use in your location extension must be relevant to the business you're advertising.
  • Size and format:
    • Dimensions: 125x125 pixels for images, or 16x16 pixels for custom icons*
    • File size: 20KB maximum
    • File types: .JPG, .GIF, .PNG
    • Images and icons must be static (no animation, flash, or other rich formats)
    • Images and icons may not contain a "trick to click," like pretending to be a system or site warning
    • Regardless of your business, images and icons must be appropriate for all audiences

* If you upload an image that's bigger than 125x125 pixels, the image will be scaled down to that size. If the image isn't perfectly square, the longer side of the image will be scaled down to 125 pixels, and the shorter side will be scaled down proportionately.

On Google Maps, we may resize the business image in your ad to keep its size consistent with images found in organic results.

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Location extensions and the content they point to must be "family safe." Any location extension that contains "non-family" or "adult" content isn't allowed.

Examples

Location extension Allowed?
GOOGLE
1600 Amphitheatre Parkway
Mountain View, CA 94043
Not allowed Not allowed
We don't allow the use of excessive capital letters in your company name (like "GOOGLE"), unless your company name is usually spelled that way.
Google
1600 Amphitheatre Parkway
Mountain View, CA 94043
Allowed Allowed
This extension is allowed because the company name and address are accurate.
John's Bakery
1600 Amphitheatre Parkway
Mountain View, CA 94043
Not allowed Not allowed
This extension isn't allowed because the company name doesn't reflect the actual business that's located at this address.
John's Drugstore
1234 Street Ave.
My City, CA 12345
Not allowed Not allowed
This extension isn't allowed because it advertises a business that sells healthcare and medicine products, which isn't allowed for location extensions.

What can I do if my extension gets disapproved?

Like all ads, extensions also go through an approval process to ensure they're acceptable for use within AdWords. If an extension doesn't follow our policies, we may disapprove it. When this happens, you'll get an email from us informing you about this disapproval. If you get this email, please review the steps below to help you troubleshoot the issue with your disapproved extension.

  1. Check which location extension was disapproved.
    1. Go to your Ad extensions tab and change the view to "Location Extensions."
    2. Scroll down and look through the Status column to see if any of them say "Disapproved."
  2. Edit the disapproved location extension.
    1. If the disapproved location is an address from Google Places, you'll need to log in to your Google Places account and update your location information there. After making your edits in Google Places, the changes will automatically transfer over to AdWords. Learn how to edit a Google Places listing.
    2. If the disapproved location is a manually entered address, hover over that address and click the pencil icon to edit your location information in the area above. Be sure to review the company name and ensure you're not using an unauthorized trademark.
  3. After editing your location, the status should change to "Eligible," which means that your location is eligible to show in your location extension.

Advanced tip: Using AdWords Editor to fix disapproved location extensions

Another way to fix disapproved location extensions is by using AdWords Editor. This method is especially helpful if you manage many locations across multiple campaigns.
  1. Download your campaigns into AdWords Editor.
  2. Go to the Extensions tab and then the Location Extensions sub-tab.
  3. Look through the Status column to see if any of them say "Disapproved."
  4. Review your location information and edit it if needed. Be sure to review the company name and ensure you're not using an unauthorized trademark.
  5. Click "Post changes" when you're done making edits, and your edits will be copied over into your account.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below:
Contact AdWords Support