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Location extension requirements

Location extensions allow ads to include a business address, phone number, and other information (e.g. business hours and ratings) about a specific business location. Location extensions are subject to the standard AdWords policies and the requirements below.

Remember that location extensions get their information from your Google My Business (GMB) account and are only available in countries currently supported by Google My Business. This means that information about your business and images of your location are managed in your GMB account directly, not in AdWords.

Location owner approval

The following is not allowed:

Advertising a business location without the explicit approval of the business owner at that location
How to fix: Location owner approval
  1. Read the policy above to learn what we don't allow.
  2. Obtain permission from the business owner to advertise a particular business location.
If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Related policies and common disapprovals

The following AdWords policies are especially relevant to location extensions and are often associated with disapprovals.

Misleading content

All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information. In the case of location extensions, make sure the extension is relevant to the particular location you’re advertising, especially if the business has multiple locations.

Trademarks

Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademark policy for more information.
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