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Call extension requirements

Call extensions add a phone number to text ads. Call extensions are subject to the standard AdWords policies. See below for information about AdWords policy issues that are commonly associated with call extensions.

Related policies and common disapprovals

The following AdWords policies are particularly relevant to call extensions and are often associated with disapprovals.

Unverified phone number

To promote a better user experience, phone numbers must be verified by Google before they can be used in ads and extensions. See the Unverified phone number policy for more information.

Unacceptable phone number

Phone numbers in ads and extensions must be accurate, active, and relevant to the business being advertised. See the Unacceptable phone number policy for more information.
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