Common reporting issuesNoticed something awry with your AdWords data? The articles below explain some of the common reporting issues that people run into and how to resolve them.Issues with fluctuating impressionsFix missing data and discrepanciesIssues with clicks and click-through rateAbout invalid trafficTroubleshooting invalid clicksDescription of MethodologyDifferences between Google Ads and third-party dataAbout data freshnessThird-party measurement on YouTube