Keywords
Keywords are phrases that you choose to determine when and where your ad can appear. They're matched to the terms that people search for, or to web content that they view. Selecting keywords that are closely related to your ads can help you to reach customers who are looking for what your business has to offer.
About keywords
- About keywords in Search Network campaigns
- Basic tips for building a keyword list
- About keyword matching options
- About changes to phrase match and broad match modifier
- About keyword and search theme prioritisation within a Google Ads account
- About keyword status
- Choose keywords for Display Network campaigns
- About combining content targeting types
- Edit keywords
- Edit keywords in bulk
- Add, edit or remove your keywords
- Remove keywords
- Add keywords