Smart campaigns overview
Smart campaigns are Google's efficient, easy solution for small businesses and helps your business get discovered on Google in those relevant moments. Powered by the best of Google's advertising technology, Smart campaigns bring you results based on your campaign goal, whether that be customer calls, visits to your location, increasing brand awareness through video, or actions on your website.
Smart campaigns can be set up in just 15 minutes, and then work to constantly improve your ad around your goal, measure its performance, and show you clear, understandable results. That way, you can feel confident your advertising is delivering real results on your investment while you spend time doing what you love most—running your business.
Benefits
- Pay only when someone clicks your ad or watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds), whichever comes first.
- Minimal ongoing management necessary
- Advertise on Google Search, Google Maps, YouTube, and Google partner websites
- Reach customers in any geographic location that you choose
How it works
You can use Smart campaigns to advertise your website on Google Search, Google Maps, YouTube, and Google partner websites. You'll write your own ad, and when someone searches for phrases related to your business, your ad can show above or below the search results.
To get started with Smart campaigns, you’ll set up a budget, choose your demographics and location preferences, give us a few keyword themes, and based on the type of business you have, Google Ads shows your ad to people looking for the products and services you offer. Your search terms will be maintained and updated over time. Minimal ongoing management is needed, and you pay only for clicks that your ad actually receives.