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Using AdWords Express with AdWords

  • There's no advantage to using both AdWords Express and AdWords, and using them at the same time can complicate your ad management and cause your ads to compete against each other. We recommend using only one of these advertising tools at a time.
  • If you do choose to use AdWords Express and AdWords together, find out how they'll work together and how you'll be billed.

AdWords and AdWords Express will both allow you to show your ads on Google.com, Google Maps, and on related websites within the Google Display Network. We recommend using one of our advertising tools at a time to simplify your ad management and to keep your ads from competing against each other.

If you still want to use AdWords and AdWords Express together, keep the following in mind:

  • AdWords Express ads can be managed only in your AdWords Express account.
    Any changes, including adding, editing, or deactivating ads can only be done through your AdWords Express account. If you sign into AdWords, we'll show an alert that directs you to your AdWords Express account to manage your AdWords Express ads.
  • You can sign into AdWords using the same login email as your AdWords Express account (even if you don't have any AdWords campaigns).
    However, as mentioned, you won't be able to see or manage your AdWords Express ads in AdWords.

How AdWords Express and AdWords interact

If you decide you'd still like to use both AdWords Express and AdWords despite the disadvantages, we've included some info below to help you understand how the two products interact.

Ad auction

If you advertise on both AdWords and AdWords Express, ads from both AdWords and AdWords Express will be eligible to appear on Google in the same places, for the same search query, and could compete in the same ad auction. Only one ad from either your AdWords or AdWords Express account can appear for a search query, which means your ads could compete against each other. Learn more about the AdWords auction.

Billing

In AdWords Express, you'll set up a separate budget. If you use the same login email for both AdWords and AdWords Express, though, you're required to use the same credit card to pay for both advertising products. Your AdWords Express charges will be bundled together with your AdWords charges on your credit card statement. However, you can see your AdWords Express costs separately by viewing your AdWords Express dashboard.

If you would like your advertising costs to be charged to separate credit cards, you'll need to use different login email addresses for your AdWords Express and AdWords accounts.

Effects of changed AdWords settings on your AdWords Express ads

In AdWords, changes you make to your account or ad settings may affect your AdWords Express ads.

AdWords will hide some data that show only in AdWords Express, such as some custom conversion types. That means some aggregate numbers showing in AdWords will include AdWords Express data, but the details won't show for AdWords Express ads. For example, rows in campaign reports will show only AdWords data, but aggregated data can include the total metrics for both types of ads.

However, changing settings related to clicks, calls, and getting directions to your business can affect how your AdWords Express ads run. This means turning these settings on or off in AdWords Express can turn off these automatic optimization features.

To keep your ads running smoothly, make sure you manage your AdWords ads in your AdWords dashboard and your AdWords Express ads in your AdWords Express dashboard.

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