Add gender targeting to ad groups

Add gender targets

AdWords Editor 11.0+
  1. In the tree view, select the ad group where you'd like to add the gender.
  2. Select Keywords and Targeting > Genders.
  3. Click Add gender.
  4. Optional: Edit the bid, bid adjustment, destination URL, or status.
AdWords Editor 10.6 and earlier
  1. In the tree view, select the ad group where you'd like to add the gender.
  2. Select the Targeting > Gender tab.
  3. Click Add gender.
  4. Select a gender from the drop-down menu.
  5. Optional: Edit the bid, bid adjustment, destination URL, or status.

Edit or remove one or more gender targets

AdWords Editor 11.0+
  1. Select Keywords and Targeting > Genders.
  2. Select one or more genders to edit or remove.
  3. Make your changes to the selected genders: To edit, make changes either inline or in the edit panel. To remove, click Remove.
AdWords Editor 10.6 and earlier
  1. On the Targeting > Gender tab, select one or more genders to edit or remove.
  2. Make your changes to the selected genders:
    • To edit, make changes either inline or in the edit panel.
    • To remove, click Remove in the tab toolbar.

Add or import multiple genders

Step 1: Prepare your list of gender targets

If you prepare a spreadsheet or text file with your list of changes, you can then copy and paste the list directly into AdWords Editor.

Include the following columns in your list:

  • Campaign
  • Ad group
  • Gender: Male, Female, or Unknown.

The following columns are optional:

  • Type: Positive or Negative. If this column is omitted, genders are added as positive gender targets by default. To exclude a gender, enter "Negative" in the Type column for that row. (Learn more about options for excluding genders.)
  • Max. CPC, Max. CPM: Enter a gender-specific bid, or leave these fields blank to use the ad group default bid.
  • Bid adjustment: Enter a bid adjustment from -90% to 900%, inclusive.
  • Destination URL: Leave this field blank to use the ad's destination URL.
  • Status: Enabled, Paused, or Removed.

If you include a column header row, the column headers must be in English. See a list of headers.

When you prepare your list, be sure to avoid conflicting targets and exclusions.

Step 2: Add gender targets

You can add the list of gender targets using one of the following options:

  • AdWords Editor 11.0+: Select Keywords and Targeting > Genders. Click Make multiple changes and paste your list into the tool.
  • AdWords Editor 10.6 or earlier: Select Data > Gender > Add/update multiple genders, then paste your list into the tool.
  • Import a CSV file with your changes.
Was this article helpful?
Yes
No