Exclude genders from ad groups or campaigns

Add a gender exclusion (Exclude a gender from an ad group or campaign)

1. In the account tree, select the ad group or campaign where you'd like to add a gender exclusion.
2. Select Keywords and Targeting > Genders, Negative in the type list.
3. Click Add negative, then select Ad group negative gender or Campaign negative gender.
4. In the edit panel, select a gender from the drop-down menu.

Edit or remove one or more gender exclusions

1. In the account tree, select the ad group or campaign where you'd like to edit or remove a gender exclusion.
2. Select Keywords and Targeting > Genders, Negative in the type list.
3. Select the gender exclusions that you'd like to edit or remove.
4. Make your changes to the selected rows: To edit, make changes either inline or in the edit panel. To remove, click Remove in the tab toolbar.

Add or import multiple gender exclusions

Step 1: Prepare your list of gender exclusions

If you prepare a spreadsheet or text file with your list of changes, you can then copy and paste the list directly into Google Ads Editor.

Include the following columns in your list:

• Campaign
• Ad group: Use this column for ad group-level exclusions, not for campaign-level exclusions.
• Gender: Male, Female, or Unknown.
• (Optional) Status: Enabled or Disabled.

If you include a column header row, the column headers must be in English. See a list of headers.

When you prepare your list, be sure to avoid conflicting targets and exclusions.

Step 2: Add gender exclusions

You can add the list of gender exclusions using one of the following options:

• Select Keywords and Targeting > Genders, Negative in the type list. Click Make multiple changes and paste your list into the tool.
• Import a CSV file with your changes.

Related links

• Learn how to add gender targeting to ad groups.
• Find out how to add age targeting to ad groups.