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Location targeting

Add a new location target to a campaign

If a campaign has no targeted locations, the ads in that campaign can show in all locations. To avoid unwanted ad impressions, be sure to review the Locations tab before posting your campaigns.

To add a new location, follow these steps:

  1. Select the Targeting tab, then select the Locations tab.
  2. Click Add location. If prompted, select the campaign where you'd like to add the new location.
  3. Enter your location in one of the following ways:
    • Click Edit/find location to search for and select the location (recommended).
    • Enter the location ID in the format ID:n, where n is a valid location ID.
    • Type the location name in the Location field, then resolve the location before posting.
    • To add proximity targeting (such as 50 miles around a given map point), you must use a CSV import.
  4. Optional: Enter a bid adjustment from -90 through +900, inclusive.
    • A bid adjustment of -90% reduces the bid by 90%, to 10% of the original bid. Likewise, +900% increases the mobile bid to ten times the original amount. For example, suppose your ad group bid is $2.00, and the targeted location has a bid adjustment of +200. The bid used for that location will be $6.00.
New locations that show a yellow warning are in an unresolved state. Learn how to resolve locations.

Understand "Reach" estimates

When you use the Edit/find location link on the Locations tab, the dialog displays a column labeled "Reach."

Reach is an estimate of the audience in a location target, based on unique cookies. The reach estimate may differ significantly from census population data, because it is based on the number of users seen on Google properties. In addition, the reach estimate varies due to a range of factors, including the number of devices or browsers per user, the number of outside visitors to the selected location, and the length of user activity.

This reach estimate should only be used as general guidance for determining the relative number of users in a location target, as compared with other location targets. To estimate the total number of impressions for your ads, try Traffic Estimator and Display Planner.

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