Locations on the Display Network where your ads can show and that are automatically matched to your keywords. These placements are different than managed placements which you specifically choose to show your ads.
- Here's how automatic placements work: Google uses contextual targeting to match your ads to relevant placements based on your keyword list, among other factors. For example, an ad group entirely focused around men's shoes could show ads on webpages about shoes.
- Your ads can appear on automatic placements if you've selected one of these campaign types: "Display Network only," "Search & Display Networks" or "Search Network with Display Select."
- AdWords uses your keywords or other targeting methods to match your ads to automatic placements on the Display Network. If you don't want to use automatic placements, add managed placements to your ad group and leave the default targeting setting for placements.