Last January it was announced that YouTube will stop accepting most third-party measurement pixels. As of May 21, 2018, only a small group of third-party vendors will be certified for measurement on YouTube.
What’s changing
To ensure compliance with this new policy, the Google Ads team will remove from all video ads all pixels from non-certified vendors and all certified pixels that make fourth-party calls to non-certified vendors. These removals may happen between May 14, 2018 and May 18, 2018.
In removing the pixel, the existing ad will be removed and a new video ad will be automatically created for you, just like any edit to an existing video ad. Unless your account has been authorized to continue running the impacted ads, these newly created ads will be paused to prevent them from serving without tracking pixels.
How to find your impacted ads
Two labels will be automatically applied to the impacted video ads in your account.
Label: Autogenerated: Decertified pixels removed [2018.05]
This label will be applied to all video ads that had a pixel removed.
Label: Autogenerated: Newly paused after pixel removal [2018.05]
This label will be applied to all previously running video ads that have been paused as a result of a pixel removal.
The following instructions are to find these labels in your account in the new version of Google Ads. If you’re using the previous version of Google Ads, click here to read how to create, use, and manage labels.
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- View the “Label” column in the reporting table.
- If you don’t see the Label column, click the columns icon
in the upper right corner of the table to modify the columns.
- Expand the “Attributes” panel and click Label.
- If you don’t see the Label column, click the columns icon
- Click Apply.
in the upper right corner of the table to modify the columns.How to enable (unpause) your impacted ads
You can get your paused ads up and running again either individually (ad by ad) or in bulk by filtering using the labels above.
The following instructions are for the new version of Google Ads. If you’re using the previous version of Google Ads, click here to read how to pause or resume your ads.
Filter your table by label
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Ads.
- In the upper left corner of the table, click the filter icon
.
- Expand the “Attributes” panel and click Label, then select one or more labels to filter the table by. By default, the table is filtered to show items that contain any of the labels you select, but you can also filter by items that contain all or none of the labels.
- Click Apply. The statistics table updates to only show items that match your filter.
.Enable (unpause) your impacted ads individually
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Click the grey pause dot next to the ad you’d like to enable.
- From the menu, select Enable to resume your ad.
Enable (unpause) your impacted ads in bulk
- In your Google Ads account, click the Campaigns& icon
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Select the checkboxes next to the ads that you want to enable.
- At the top of the table, click Edit.
- From the menu, select Enable to resume your ads.
Related Links
Third Party Tags and Pixels Implementation Request
Pause or resume your ads
Create, use, and manage labels
