What is the General Data Protection Regulation (GDPR)?
The General Data Protection Regulation (GDPR) is a new European data protection law that will enter into force in May 2018.
Although GDPR is a European regulation, many non-European entities using online advertising services will be impacted. For more information about the GDPR, and its implications for your business, please contact your legal department or advisers.
Certain features in AdWords require you to provide the following contact information:
- Primary Contact/Primary Representative [Optional]: This is the primary point of contact, to whom notices will be sent.
- Data Protection Officer [Optional]: This person is responsible for making sure that your organisation complies with the GDPR requirements. If your organisation has a data protection officer, please add your data protection officer's details.
- EU Representative [Optional]: If you have a representative in the EU, please add your representative's details.
You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach. You can optionally provide the above contact information, even if not required for the set of AdWords features that you use. Learn more about what AdWords features require the above contact information.
How to add, review and edit contact information in AdWords
All accounts, including AdWords manager accounts and serving accounts, have the option to provide this contact information. You can add, review and edit this contact information in AdWords by following these steps:
- Sign in to your AdWords account.
- On the Tools menu, click Preferences under the Setup section.
- On the 'Account preferences' page, scroll the page down and click the Data protection contacts tab.
- Add or edit the contact information and click Save.
GDPR legal and regulatory guidance references
For more information about the GDPR and its application to online advertising:
- Article 29 Working Party guidance on Consent under the GDPR (2018)
- Article 29 Working Party guidance on Transparency under the GDPR (2018)
- Article 29 Working Party guidance on Legitimate Interests (PDF, 2014)
- IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive (PDF, 2015)
For regulatory guidance on cookie consent in advertising, refer to: