Use negative keyword lists across your accounts

You can use the Shared library in your manager account to create, edit, and remove negative keyword lists that can be applied to your managed accounts.

When you create negative keyword lists in your manager account, they’re added to the Shared library of all your managed accounts by default. To apply a negative keyword list, you must add it from the managed account’s Shared library.


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Create a negative keyword list

  1. Sign in to your manager account.
  2. From the page menu on the left, click Keywords.
  3. Click Negative keywords at the top.
  4. Click the plus button .
  5. Click Select a campaign, then select the campaign you want to add the negative keyword list to. 
  6. Enter or paste one negative keyword per line in the text field.
  7. Select the checkbox next to Save to new or existing list, and enter a name for your negative keyword list.
  8. Click Save.

Edit or permanently remove negative keyword lists

  1. Sign in to your manager account.
  2. Click the tool icon in the upper right corner of your account.
  3. Under Shared library, click Negative keyword lists.
  4. You can:
    • Click a list to edit it.
    • Remove a list by checking the box next to it, clicking Edit, then Remove.

Keep in mind

Any changes you make to your list will be reflected in all campaigns that use this negative keyword list.

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