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Create and apply negative keyword lists to campaigns

Negative keyword lists can help you manage negative keywords across campaigns more efficiently. 

This is an instructional article that shows you how to create and apply negative keyword lists to campaigns. If you’d like more background, you may want to begin by learning more About negative keyword lists.

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Create a negative keyword list

 

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Shared library link in the left navigation bar.
  4. Click Campaign negative keywords.
  5. Click + List.
  6. Name your negative keyword list and add your negative keywords to the Keywords box, one per line.
  7. Click Save.

Apply negative keyword lists to campaigns

 

After creating your negative keyword lists, you can apply them to one or more campaigns. There are two ways you can share your list:

  • Add your negative keyword list to multiple campaigns at once from the Shared library link.
  • Add your negative keyword list to one campaign at a time from the Keywords tab or the Display Network tab.

Add negative keyword lists to multiple campaigns from the Shared library link

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Shared library link in the left navigation bar.
  4. Click Campaign negative keywords.
  5. Select the checkbox next to the negative keyword list you'd like to add to multiple campaigns.
  6. Click Apply to campaigns.
  7. Select the campaigns you'd like to add the negative keyword lists to. 
  8. Click Save.

Add negative keyword lists to one campaign from the Keywords tab

  1. Sign in to your AdWords account.
  2. Click the Keywords tab.
  3. Click Negative keywords.
  4. In the “Campaign level” table, click Lists on the right. 
  5. Click + List.
  6. Select a campaign from the drop-down menu.
  7. Click the add link next to the negative keyword lists you want to add to the campaign.
  8. Click Save.

Add negative keyword lists to one campaign from the Display Network tab

  1. Sign in to your AdWords account.
  2. Click the Display Network tab.
  3. Click + Targeting.
  4. Under Campaign exclusions, choose the campaign you want to add the negative keyword lists to.
  5. Click the Add campaign exclusions drop-down and choose Display keywords.
  6. Click Lists.
  7. Click the add link next to the negative keyword lists you want to add to the campaign.
  8. Click Save.
Try it out

 

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