Search
Clear search
Close search
Google apps
Main menu

Use Accelerated Mobile Pages


Accelerated Mobile Pages (AMP) is an open source initiative that allows you to create web pages that load quickly on mobile browsers. To help provide a better mobile user experience, you can create AMP versions of your landing pages. 

Benefits of using AMP pages with AdWords 

AMP pages load faster than all but the most highly optimized HTML pages. This reduces the amount of time between when someone clicks your ad and when they see your landing page. In general, faster load times reduce abandonment and bounce rates, which can increase conversions and improve  your overall ad performance. Learn more about latency impact

How to create AMP pages

You can create AMP versions of your landing pages using the AMP HTML format and AMP JavaScript. To get started, use the AdWords Developer Guidelines for AMP pages.

Send ad traffic to your AMP landing page

Once you’ve created an AMP version of a landing page, you can treat it like you would any other mobile landing page.  To route users to your landing page, enter the AMP page URL into the Mobile URL field of your ads or in the Mobile URL field of your keywords. Then when a mobile user clicks your ad, they’ll be sent to your AMP landing page. 

Tip

Make sure the URL points to your domain: https://example.com

Not to the copy in the Google AMP Cache: https://cdn.ampproject.org/c/s/example.com

 

Related links

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.