View-through conversion window: Definition

The number of days after an impression during which a view-through conversion will be recorded. View-through conversions occur after an ad impression, if the user doesn’t interact with the ad, then later converts.

You can set your view-through conversion window when you create or edit conversion actions. For example, if you pick 30 days for a conversion action, then view-through conversions that happen within 30 days after an impression are tracked.

  • A shorter conversion window will reduce the number of conversions your account records for this conversion action. To set or change your conversion windows, go to About conversion windows.
  • The default time period suggested for view-through conversion windows may differ based on the type of conversion you are tracking.


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