Search
Clear search
Close search
Google apps
Main menu
true

Negative exact match: Definition

A keyword setting that allows you to exclude your ad for searches of the exact keyword phrase—without extra words. Your ad may still show for searches that include the keyword phrase with additional words.

Learn more

Was this article helpful?
How can we improve it?
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked. [Learn more]

Sign Up for AdWords