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Create call-only campaigns

If your primary business goal is to get phone calls to your business, create call-only campaigns. Call-only campaigns allow you to focus on getting more calls straight from your ads. With these campaigns, you can use CPC bidding based on the value of a call to your business. You can also add your existing phone information to your new ads and attach select extensions to your call-only campaigns.

This is an instructional article about how to set up call-only campaigns. For more information, start with About call-only campaigns.

Before you begin

To show phone numbers with your ads, add a verification URL when creating your ads. This URL should link to a landing page where Google can confirm the phone number you'd like to show on your ads. The phone number on your landing page must match the number you show in your ads. Learn more about Call-only ad requirements.

Instructions

Choose the AdWords experience you're using. Learn more

Create a new call-only campaign

To create your new campaign:

  1. Sign in to your AdWords account.
  2. On the Campaigns tab, click the +Campaign drop-down menu, and select Search Network only.
  3. Add a name for your campaign. To help you find your campaign later, you might want to indicate in the name that this is a call-only.
  4. Choose the campaign type Call-only - Ads that encourage people to call your business.
  5. Choose your networks, devices, and location targeting. Under "Devices," note that your ads will only appear on devices that can make calls.
  6. Under “Bid Strategy,” keep in mind that all clicks on your ads should match the value of a call to your business.
  7. Select any other settings you'd like for your campaign.
  8. Click Save and continue.

Create a new ad group

To create your new ad group:

  1. On the ad group page, enter the name of the ad group.
  2. Create your ad.
    • Enter your business name. This should be the name of your company.
    • Enter your business phone number. This is the number people will dial when they click your ad headline.
    • Add your description text, and display URL.
    • Enter your verification URL. This should be the address of a webpage that contains the phone number you entered above. This web page will be used to verify your phone number, and the domain of this URL must match your display URL.
    • Select what type of phone number you would like to show on your ads.
  3. Enter keywords for your call-only ads. To see how often people search for those keywords, click Estimate search traffic.
  4. Enter your default bid. This is the most you'll pay per click for ads in the ad group. Keep in mind that your CPC bids should match the value of a call to your business, since all clicks on your ads will start a call from the device where the ads appear.
  5. Click Save ad group.

Note

In addition to the information you provide during ad creation, extensions, including location extensions, structured snippet extensions, and callout extensions, are also eligible to show with your ad.

Country-specific information

In some countries, you can use phone numbers that don’t cost the same as local numbers. This table shows which numbers you’re allowed to use (in addition to local numbers). If you use a non-standard cost number, when people click the call button a disclaimer will appear saying that additional charges may apply.

Country Name Non-standard cost numbers

UAE

07000, 07005

Albania

0808

Algeria

0801 10, 0801 11, 0801 12, 0801 13, 0801 14, 0801 15, 0801 16, 0801 17, 0801 18, 0801 19, 0802 10, 0802 11, 0802 12, 0802 13, 0802 14, 0802 15, 0802 16, 0802 17, 0802 18, 0802 19

Armenia

0801, 0802, 0803, 0804

Austria

0810, 0820, 0821, 0828

Bosnia and Herzegovina

082

Brazil

0800, 3003, 4000, 4001, 4002, 4003, 4004, 4005, 4006, 4007, 4008, 4009

Czech Republic

810, 811, 812, 813, 814, 815, 816, 817, 818, 819, 830, 831, 832, 833, 834, 835, 836, 837, 838, 839, 840, 841, 842, 843, 844, 845, 846, 847, 848, 849

France

0810, 0811, 0819, 0820, 0821, 0825, 0826, 0884, 0890

Germany

0180

Great Britain

0843, 0844, 0845, 0870

Greece

801, 806, 812, 825

Ireland

1850, 1890

Israel

1-700, 1-809

Jordan

0810, 0850, 0851, 0852, 0853, 0854, 0855, 0856, 0857, 0858, 0859, 0870, 0871, 0872, 0873, 0874, 0875, 0876, 0877, 0878, 0879

Lebanon

090, 091

Liechtenstein

900 22, 900 27, 900 28, 900 79, 901 23, 906 66, 0900, 0901, 0906

Macedonia

0801, 0802, 0803, 0804, 0805, 0806, 0807, 0808, 0809, 0810, 0811, 0812, 0813, 0814, 0815, 0816, 0817, 0818, 0819, 0820, 0821, 0822, 0823, 0824, 0825, 0826, 0827, 0828, 0829, 0830, 0831, 0832, 0833, 0834, 0835, 0836, 0837, 0838, 0839, 0840, 0841, 0842, 0843, 0844, 0845, 0846, 0847, 0848, 0849, 0850, 0851, 0852, 0853, 0854, 0855, 0856, 0857, 0858, 0859, 0860, 0861, 0862, 0863, 0864, 0865, 0866, 0867, 0868, 0869, 0870, 0871, 0872, 0873, 0874, 0875, 0876, 0877, 0878, 0879, 0880, 0881, 0882, 0883, 0884, 0885, 0886, 0887, 0888, 0889, 0890, 0891, 0892, 0893, 0894, 0895, 0896, 0897, 0898, 0899

Netherlands Antilles

100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 690, 691, 692, 693, 694, 695, 696, 697, 698, 699

Norway

810 00, 810 01, 810 02, 810 03, 810 04, 810 05, 810 06, 810 20, 810 21, 810 22, 810 23, 810 24, 810 25, 810 26, 810 27, 810 28, 810 29, 810 30, 810 31, 810 32, 810 33, 810 34, 810 35, 810 36, 810 37, 810 38, 810 39, 810 40, 810 41, 810 42, 810 43, 810 44, 810 45, 810 46, 810 47, 810 48, 810 49, 810 50, 810 51, 810 52, 810 53, 810 54, 810 55, 810 56, 810 57, 810 58, 810 59, 810 60, 810 61, 810 62, 810 63, 810 64, 810 65, 810 66, 810 67, 810 68, 810 69, 810 70, 810 71, 810 72, 810 73, 810 74, 810 75, 810 76, 810 77, 810 78, 810 79, 810 80, 810 81, 810 82, 810 83, 810 84, 810 85, 810 86, 810 87, 810 88, 810 89

Pakistan

021 111, 022 111, 025 111, 040 111, 041 111, 042 111, 044 111, 046 111, 047 111, 048 111, 049 111, 051 111, 052 111, 053 111, 055 111, 056 111, 057 111, 061 111, 062 111, 063 111, 064 111, 065 111, 066 111, 067 111, 068 111, 071 111, 074 111, 081 111, 086 111, 091 111, 0232 111, 0233 111, 0235 111, 0238 111, 0242 111, 0243 111, 0244 111, 0292 111, 0293 111, 0294 111, 0295 111, 0296 111, 0297 111, 0298 111, 0453 111, 0454 111, 0457 111, 0459 111, 0542 111, 0543 111, 0544 111, 0546 111, 0547 111, 581111, 582111, 586111, 0604 111, 0606 111, 0608 111, 0722 111, 0723 111, 0726 111, 0822 111, 0823 111, 0824 111, 0825 111, 0826 111, 0828 111, 0829 111, 0832 111, 0833 111, 0835 111, 0837 111, 0838 111, 0843 111, 0844 111, 0847 111, 0848 111, 0852 111, 0853 111, 0855 111, 0856 111, 0922 111, 0932 111, 0937 111, 0938 111, 0939 111, 0942 111, 0943 111, 0944 111, 0945 111, 0946 111, 0963 111, 0965 111, 0966 111, 0969 111, 0992 111, 0993 111, 0944 111, 0995 111, 0996 111, 0997 111

Poland

0801

Réunion

0810, 0811, 0819, 0820, 0821, 0825, 0826, 0884, 0890

Romania

0801

Slovakia

0850, 0851, 0852, 0853, 0854, 0855, 0856, 0857, 0858, 0859, 0860, 0861, 0862, 0863, 0864, 0865, 0866, 0867, 0868, 0869, 0870, 0871, 0872, 0873, 0874, 0875, 0876, 0877, 0878, 0879, 0880, 0881, 0882, 0883, 0884, 0885, 0886, 0887, 0888, 0889, 0890, 0891, 0892, 0893, 0894, 0895, 0896, 0897, 0898, 0899

Spain

901, 902

Switzerland

0840, 0842, 0844, 0848

Tanzania

0840, 0860, 0861

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