About call-only ads
Description Line 2
Before you begin
Call-only ads can use the same phone numbers that you may already be using in your call extensions. Learn more about showing phone numbers in your ads.
How it works
When you create your ads, you'll be asked to enter the following information:
- Your business name
- Your phone number
- Two lines of description text
- A display URL
- An optional verification URL. This is the URL of a webpage that includes your business phone number.
All of these fields are eligible to be hidden when your ad appears on mobile phones, in order to make the most of the smaller screen space on these devices.
These ads don't send customers to your website landing page — clicks on the ads should usually initiate a call to your business. When you enter your verification URL, which can be the landing page address for your business, that's only for AdWords to verify your ad and phone number. To create ads that allow both clicks to call and clicks to your website, try using call extensions.
Note: Call-only campaigns are available for campaigns on the Search Network.
|Example ad||Limit for most languages||Limit for double-width* languages|
|Business name:||Business name||25 characters||12 characters|
|Phone number:||Call: (555) 555-5555||none||none|
|Description line 1:||Description line 1||35 characters||17 characters|
|Description line 2:||Description line 2||35 characters||17 characters|
|Display URL:||www.example.com||35 characters||17 characters|
* Double-width languages are languages that use double-width characters, like Chinese, Japanese, and Korean.