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Grow your business with AdWords

Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they're searching for your products or services.

Search advertising process

Reach your marketing goals

Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:

  • Take action on your website
  • Visit your store
  • Call your business
  • Install your app

Target your ads with keywords

When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

Get specific about your target audience

When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

Only pay for results

You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

Measure your ad’s performance

Quickly track your ad's effectiveness and easily make changes to improve results.

Advertise across platforms

Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.

See how Rachael’s Kitchen found success with AdWords.

Rachael's success story

See how other businesses used AdWords to find new customers.

Sign up for an AdWords account today and follow along with this guide.

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Achieve Your Marketing Goals

From getting customers to discover your brand to encouraging them to buy something from your site, we have ad solutions to help. Check out our new Marketing Goals site to learn more.