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Test your landing page

Whether you use only a final URL to define your landing page or a final URL with a tracking template or custom parameters, it’s important to make sure your ad is leading your potential customers to the right part of your website.

This article explains how you can test your landing page to make sure it’s leading to the URL you want.

How it works

When you test your landing page, you’ll receive detailed test results and one of the following messages.

Message Campaign type What it means
Page found All A landing page was found.
Page not found All The landing page was not found (e.g., 404 error). Please check your tracking template, custom parameter(s), or final URL.
Final URL mis-match All The landing page and final URL don't share the same domain, the URLs in the redirect chain don't begin with your final URL,  or your redirects after your final URL don't stay on the same domain. Please check that your URL meets the requirement listed here.
No eligible ads found All There were no ads in the ad group that could be tested. The ads that can be tested are text ads, image ads, and ads from the Ad gallery. These ads must also use upgraded URLs.
Unreachable All The landing page couldn’t be reached (e.g., because it timed out). Please try again.
Unknown/Tool failure All There was an error while testing your landing page. Please try again.
Website domain empty Dynamic Search Ads The “Website domain” field (found in "Campaign settings") is empty.

Keep in mind

  • This test doesn’t check for AdWords policies violations. Learn about our policies
  • This test does not support any form of URL redirects including javascript-based redirects.

Instructions

You can test your landing page at any level of your account. 

Choose the AdWords experience you're using. Learn more

Previous AdWords experience

Before you begin, you may have to add the “Tracking template” column to your table:

  1. Sign in to your AdWords account.
  2. Click on the tab at the level you wish to test your landing page.
  3. Click Columns then select Modify columns….
  4. Expand the Attributes option and click "Tracking template."
  5. Click Apply.
Test your landing page at the account level
  1. Click the Campaigns tab.
  2. In the menu on the left, click Shared library.
  3. Below “URL options,” click View.
  4. Next to "Tracking template," click Edit.
  5. Click Test.

At the account level, we’ll test a sample of 10 URLs. A new sample is generated each time you click Test.

Test your landing page at the campaign level
  1. Click the Campaigns tab.
  2. Click the Settings tab.
  3. Click on the campaign you want to test.
  4. Scroll down and click Campaign URL options (advanced).
  5. Click the Edit link next to "Tracking template," then click Test.

At the campaign level, we’ll test a sample of 10 URLs. A new sample is generated each time you click Test.

Test your landing page at the ad level
  1. Click the Ads tab.
  2. Click on the ad you want to test.
  3. Click Ad URL options (advanced).
  4. Next to "Tracking template," click Test.
Test your landing page at the ad group or keyword level
  1. Hover over any entry in the "Tracking template" column.
  2. Click the pencil icon when it appears.
  3. Click Test.
Test your landing page at the sitelink level
  1. Click the Ad extensions tab.
  2. Click the View menu, then select Sitelink extensions.
  3. Hover over any of the extensions in the table and click the pencil icon when it appears.
  4. Click Sitelink URL options (advanced).
  5. Click Test.
New AdWords experience

Before you begin, you may have to add the “Tracking template” column to your table:

  1. Sign in to your AdWords account.
  2. Click on the page menu at the level you wish to test your landing page.
  3. Click the Columns icon Columns then choose Modify columns.
  4. Expand the Attributes option and check “Tracking template.”
  5. Click Apply.
Test your landing page at the campaign level
  1. Click on the Settings page menu.
  2. Click on the tracking template of the campaign you wish to test.
  3. Click Test.
Test your landing page at the ad group level

Testing on this level is not yet available in the new AdWords experience, but we're working on it.

  1. Click the Ad groups page menu.
  2. Click on the tracking template of the ad group you wish to test. 
  3. Click Test.
Test your landing page at the ad or extension level

Testing on this level is not yet available in the new AdWords experience, but we're working on it.

  1. Click the Ads & extensions page menu.
  2. Click on the Ads or Extensions tab.
  3. Click on the tracking template of the ad or extension you wish to test.
  4. Click Test.
Test your landing page at the keyword level
  1. Click the Keywords page menu.
  2. Click on the tracking template of the keyword you wish to test.
  3. Click Test.
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