Search
Clear search
Close search
Google apps
Main menu
true

Keyword matching options: Definition

Settings for each keyword that help control how closely the keyword needs to match a person's search term in order to trigger your ad.

Each keyword uses a matching option to help control which searches should trigger your ad to show. You can choose one or more matching options for a keyword. If you don't specify a particular matching option, keywords are considered as broad match.

Was this article helpful?
How can we improve it?
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked. [Learn more]

Sign Up for AdWords