Search
Clear search
Close search
Google apps
Main menu
true

Change how you bid

From Manual CPC bidding to a number of automated bid strategies, AdWords offers many different ways for you to set your bids. Each is designed to help you achieve a specific business goal. In some cases, your goals may change, and you’ll need to update your bid strategy to match. 

This article explains how to change your campaign's bid strategy. The instructions in this article apply to Search, Display, and Shopping campaigns.

Before you begin

If you’re not yet familiar with the different ways to bid, learn how to Determine a bid strategy based on your goals.

Instructions

Choose the AdWords experience you're using. Learn more

How to edit your campaign bid strategy

  1. Sign in to your AdWords account.
  2. In the page menu on the left, click Campaigns.
  3. Select the campaign you want to edit.
  4. Click Settings in the page menu for this campaign.
  5. Open Bidding and then click Change bid strategy.
  6. Select your new bid strategy from the drop-down menu.
  7. Click Save.
Was this article helpful?
How can we improve it?
New Previous
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked. [Learn more]

Sign Up for AdWords