Advertising policies

Guidelines for your ads, keywords, and website. Ads that violate our policies won't be able to run.

  • Visit the AdWords Policy Center to review the guidelines that can apply to you.
  • Google's advertising policies are designed to promote a good experience for people viewing our ads, to help you be successful with your ads, and to help make sure that ads follow applicable laws in the countries where they appear.
  • All AdWords ads go through an approval process to ensure the ads are safe and appropriate for users. Every time you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows our advertising policies.
  • Ads that we find in violation of these policies will be marked as Disapproved or Suspended and will not be able to run while in that status.

About the approval process