An amount of costs that, when reached, triggers you to be charged for those costs. This amount starts at a set amount which you can find in your account and will be automatically raised if your costs reach this amount in 30 days.
- A billing threshold applies to automatic payments only. With automatic payments, Google charges you for advertising costs either 30 days after your last automatic payment or whenever your account reaches your billing threshold, whichever happens first.
- When your account costs reach the threshold before 30 days have ended, your threshold is raised. This may happen several times until your account reaches a final threshold. Threshold amounts depend on your account, country, and currency.
- The amount you're charged may be slightly more than the threshold if your account accrues costs very quickly. You can be charged multiple times a month if your account reaches your billing threshold repeatedly over that time.
- If you'd like to be charged less frequently, you can make a manual payment that covers and exceeds your threshold amount.
- You won't be emailed or notified when your billing threshold increases, but you can always find your current threshold by going to your billing pages. To see what your current billing threshold is, click the gear icon and choose Billing, then look at the "How you pay" section.