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Cost-per-thousand impressions (CPM)

CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

You'll use viewable CPM bidding to make sure you only pay when your ads are able to be seen. Existing CPM bids will be converted to vCPM automatically, but it's best to update your bids since viewable impressions are potentially more valuable. Learn more about using viewable CPM bids.

About bidding options
About viewable CPM bidding
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