Cost-per-thousand impressions (CPM)
CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.
- CPM stands for cost-per-thousand impressions, so you pay for each set of a thousand views of your ad. You set CPM bids to tell Google how much you're willing to pay for that set of impressions.
- CPM bidding is best suited for advertisers who are focused on brand awareness. For advertisers whose main goal is sales or website traffic, CPC bidding (pay for each click on your ad) might be a better option.
- You set a maximum CPM (or "max CPM") bid as the highest amount that you're willing to pay for 1,000 views of your ad.