Clear search
Close search
Google apps
Main menu

About the new AdWords experience

Welcome to the new AdWords experience!


  • Create and improve campaigns based on your unique business goals.
  • Save time and get more done with faster access to the features you use most.
  • Gain actionable insights with new graphs and powerful reporting tools.
  • Same AdWords performance you're used to, so your campaigns continue to run the same way you're already familiar with. And, you can always switch back to the previous AdWords experience if you get stuck.


There's no additional cost to use the new AdWords. So what are you waiting for?

Exclusive features

The new AdWords experience has a number of exclusive new features that aren't available in the previous AdWords:

Available features What it does
"Overview" page Get curated performance insights that are generated by Google about your account, campaigns, and ad groups
Bid adjustments for calls Adjust your bids on call extensions to account for lost impression share
Showcase Shopping ads Get customers interested in your brand or business by grouping together related products and presenting them together
Audience manager Unifies targeting options for the Google Display network and remarketing lists for Search ads. To find, click the main 3-dot icon in the upper right of your account, and click Audience manager.
Manager account-level Overview page and Opportunities Find fresh insights and improvement ideas across all your managed accounts
Promotion extensions Highlight specific sales and offers along with your Search ads
Import third-party app analytics platform data Link your account to third-party app analytics platforms, and import your data to AdWords to track and measure your mobile app conversions

Feature differences between the previous and new AdWords

For certain advertisers, changes you make to some reporting features aren’t reflected across both AdWords experiences. To learn more, please see this article.

Some names and features have changed in the new AdWords experience from what you might be used to in the previous experience. Here's a summary of the differences:

Previous experience What's changed in the new experience
"Dimensions" tab reports Now called "Predefined reports" and available from the reporting icon in the top right of your account
Display Planner Some features are available while you're creating your Display campaigns; otherwise retired
Total conversion value (“Total conv. value” column header in your data tables) Now called "conversion value" ("Conv. value" column header in your data tables)
Audiences targeting “Target & bids” now called “Targeting”
“Bid only” now called “Observations"
Auction insights  Moved under the "More" menu along the top of the Campaigns, Ad groups, and Keywords pages
Gear icon features Moved under the main 3-dot icon in the top right of your account

Features not yet available in the new experience

Here are some of the primary features that aren't available yet in the new AdWords. Stay tuned.

Not yet available
Ad extension creation, management, and reporting for price extensions; the automated extensions report
Advanced editing, for example: automated rules and bulk uploads
AdWords Labs
Business data feeds
Download functionality in some pages
Custom columns
Drafts and experiments
Geographic reports
Compatibility: full compatibility with right-to-left languages; Edge browser support
The shopping subtype for video campaigns
The Gmail ads subtype for Display Network campaigns
Custom remarketing / affinities

Column and segment changes

The following columns and segments won’t be included in the new AdWords experience:

Column / segment
  • Click assisted conv.
  • Impr. assisted conv.
  • Click assisted conv. value
  • Impr. assisted conv. value
  • Click-assisted conv./last click conv.
  • Impr.assisted conv./last click conv.

Social segment and columns

  • +1s
  • Shares
  • Comments
  • Follows
  • Earned impressions
  • Earned social actions
  • +1 Annotations
View type (Video only)
  • Phone call conversions
  • Phone cost
  • Avg CPP
  • Total cost

Exclusive manager account features 

Along with most of the manager account features you’re used to, these new features are currently available for some users. They’ll eventually be added to all users’ manager accounts, so stay tuned. 

Find information about all your accounts on the new “Accounts” page
Overview page showing summary of performance data for managed accounts
Cross-account opportunities
Currency conversion for accounts using currencies different from the manager account

Unavailable manager account features

Here are some manager account features that aren't available yet in the new AdWords. For now, here’s what you can’t do:

View your accounts’ notifications
Edit your accounts’ budgets on the “Budgets” page
Use automated rules and scripts
Manage audiences
Download reports

Who's using it

The new AdWords experience is currently open to select advertisers only, so your feedback is vital in helping shape AdWords for the future.

Send us feedback

We want to hear about what's working for you in the new AdWords and what could be improved. To share your thoughts, click the help icon in the upper right side of your account, then click Leave feedback.


Related links

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.