About the new AdWords experience
Welcome to the new AdWords experience!
- Create and improve campaigns based on your unique business goals.
- Save time and get more done with faster access to the features you use most.
- Gain actionable insights with new graphs and powerful reporting tools.
- Same AdWords performance you're used to, so your campaigns continue to run the same way you're already familiar with. And, you can always switch back to the previous AdWords experience if you get stuck.
There's no additional cost to use the new AdWords. So what are you waiting for?
The new AdWords experience has a number of exclusive new features that aren't available in the previous AdWords:
|Available features||What it does|
|"Overview" page||Get curated performance insights that are generated by Google about your account, campaigns, and ad groups|
|Bid adjustments for calls||Adjust your bids on call extensions to account for lost impression share|
|Showcase Shopping ads||Get customers interested in your brand or business by grouping together related products and presenting them together|
|Audience manager||Unifies targeting options for the Google Display network and remarketing lists for Search ads. To find, click the main 3-dot icon in the upper right of your account, and click Audience manager.|
|Manager account-level Overview page and Opportunities||Find fresh insights and improvement ideas across all your managed accounts|
|Promotion extensions||Highlight specific sales and offers along with your Search ads|
|Import third-party app analytics platform data||Link your account to third-party app analytics platforms, and import your data to AdWords to track and measure your mobile app conversions|
Feature differences between the previous and new AdWords
Some names and features have changed in the new AdWords experience from what you might be used to in the previous experience. Here's a summary of the differences:
|Previous experience||What's changed in the new experience|
|"Dimensions" tab reports||Now called "Predefined reports" and available from the reporting icon in the top right of your account|
|Display Planner||Some features are available while you're creating your Display campaigns; otherwise retired|
|Total conversion value (“Total conv. value” column header in your data tables)||Now called "conversion value" ("Conv. value" column header in your data tables)|
|Audiences targeting||“Target & bids” now called “Targeting”
“Bid only” now called “Observations"
|Auction insights||Moved under the "More" menu along the top of the Campaigns, Ad groups, and Keywords pages|
|Gear icon features||Moved under the main 3-dot icon in the top right of your account|
Features not yet available in the new experience
Here are some of the primary features that aren't available yet in the new AdWords. Stay tuned.
|Not yet available|
|Ad extension creation, management, and reporting for price extensions; the automated extensions report|
|Advanced editing, for example: automated rules and bulk uploads|
|Business data feeds|
|Download functionality in some pages|
|Drafts and experiments|
|Compatibility: full compatibility with right-to-left languages; Edge browser support|
|The shopping subtype for video campaigns|
|The Gmail ads subtype for Display Network campaigns|
|Custom remarketing / affinities|
The following columns and segments won’t be included in the new AdWords experience:
|Column / segment|
Social segment and columnsColumns:
|View type (Video only)|
Exclusive manager account features
Along with most of the manager account features you’re used to, these new features are currently available for some users. They’ll eventually be added to all users’ manager accounts, so stay tuned.
|Find information about all your accounts on the new “Accounts” page|
|Overview page showing summary of performance data for managed accounts|
|Currency conversion for accounts using currencies different from the manager account|
Unavailable manager account features
Here are some manager account features that aren't available yet in the new AdWords. For now, here’s what you can’t do:
|View your accounts’ notifications|
|Edit your accounts’ budgets on the “Budgets” page|
|Use automated rules and scripts|
Who's using it
The new AdWords experience is currently open to select advertisers only, so your feedback is vital in helping shape AdWords for the future.
Send us feedback
We want to hear about what's working for you in the new AdWords and what could be improved. To share your thoughts, click the help icon in the upper right side of your account, then click Leave feedback.