Ad group: Definition

An ad group contains one or more ads that target a shared set of keywords.

Ad group
  • Each of your campaigns is made up of one or more ad groups.
  • Use ad groups to organise your ads by a common theme. For example, try separating ad groups into the different product or service types that you offer. 

How accounts are structured
How ad groups work

Was this article helpful?
How can we improve it?