Ad group: Definition

A set of keywords, ads, and bids you manage together, in order to show ads to people likely to be interested in them.

Ad group
  • Each of your campaigns is made up of one or more ad groups.
  • Separate ad groups are best for different product types you offer (if you’re a caterer, for example, you could have different ad groups for wedding catering and party catering).
  • Ad groups in Display Network campaigns can include targeting methods other than keywords, like using demographics or remarketing lists.

How accounts are structured
How ad groups work