Clear search
Close search
Google apps
Main menu

Ad group: Definition

An ad group contains one or more ads which target a shared set of keywords.

Ad group
  • Each of your campaigns is made up of one or more ad groups.
  • Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. 

How accounts are structured
How ad groups work

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.