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Create a portfolio bid strategy

Portfolio bid strategies are automated, goal-driven bid strategies that help you optimize bids across multiple campaigns, ad groups, and keywords. They automatically set bids for every auction to help you reach your performance goals, and provide a single place for you to quickly change bidding settings for all campaigns, ad groups, and keywords that use a single portfolio bid strategy.

This article tells you how to create a new portfolio strategy when you’re setting up  a new campaign, in campaign settings, or in the Shared library.

Before you begin

If you don’t yet know what type of portfolio bid strategy is right for you, read about our whole suite of automated bid strategies first. You’ll also find definitions for each bid strategy during campaign setup.

Create a portfolio strategy with a new campaign

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click + Campaign and choose your campaign type. 
    • Note: Portfolio bid strategy creation is not available for video campaigns or universal app campaigns.
  4. In the “Bid strategy” section, choose your bid strategy type from the drop-down menu. 
    • Depending on the bid strategy type you chose, you may also need to click Use a portfolio strategyUse a portfolio bid strategy
  5. Choose Create a new portfolio strategy
  6. Enter the settings for your new strategy, and give it a name. 

Create a portfolio strategy in campaign settings

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the campaign you’d like to edit.
  4. Scroll down to the “Bid strategy” settings, and click Edit.
  5. Click Change bid strategy.
  6. Choose your bid strategy type from the drop-down menu.
    • Depending on the bid strategy type you chose, you may also need to click Use a portfolio strategy.Use a portfolio bid strategy
  7. Enter the settings for your new strategy, and give it a name. 

Create a portfolio strategy in the Shared library

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click Shared library in the left sidebar.
  4. In the "Bid strategies" section, click View.
  5. Click the + Bid strategy button, and select a bid strategy type.
  6. Enter the settings for your new portfolio bid strategy, and click Save.
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