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About the Report Editor

The Report Editor is a tool that allows you to engage with your performance data through multi-dimensional tables and charts. With the ability to create these tables and charts directly within AdWords, the Report Editor eliminates the need to download your data in order to thoroughly explore it. You can save your tables and charts to share with others, or incorporate them into your dashboards.

This article goes over the parts that make up the Report Editor and their purpose. After familiarising yourself with this information, learn how to create customised reports with the Report Editor.


  • A simple drag-and-drop interface lets you quickly build and manipulate multi-dimensional tables and charts, reducing the need to download your data for deeper analysis.
  • Multi-segment analysis lets you slice and dice your data with finer granularity in your tables and charts.
  • Custom charts let you quickly visualise the patterns and trends in your data.
  • Advanced filtering and sorting allow you to filter on segmented metrics (e.g. mobile clicks) and sort by multiple columns.

Get to know the Report Editor

Select the AdWords experience that you're using. Learn more

Guide me: Visualise your data

Click "Guide me" to be guided through creating charts and pivot tables in your account.

Guide me

To use the Report Editor effectively, you should get to know its parts:

Tiles: These are dimensions and metrics that you drag on to the canvas to build your report. Metrics are quantitative measurements of your data, such as clicks, impressions and conversions. Dimensions describe the qualitative characteristics of your data, such as device, ad group or location.

Sidebar: This area contains tiles and filters. Drag tiles onto the canvas to build reports. Use filters to refine the data in those reports. Click the tiles button view list icon to see dimensions and metrics. Click the filter button filter icon to see filtering options. To hide the sidebar completely, deselect both buttons.

Canvas: The large grey area is the canvas. This is where you’ll drag tiles to create reports.

Shelf: This is the area above the canvas. The shelf shows you which tiles have been added to your report. It’s only displayed when you’ve dragged a tile onto the canvas.

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