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About engagements reporting

With the “Engagements” columns in your statistics tables, you can measure how people interact with your Lightbox ads, video, video app promotion, or Showcase Shopping ads.

Engagements occur when customers take the following actions on these ad types:

  • Lightbox ads: Expand the ad.

  • Video ads: Interact with an element that doesn’t take them to an external site, such as clicking a teaser or icon to expand a card.

  • Video app promotion ads: Watch 10 seconds of the video ad (or the entire video ad if it’s shorter than 10 seconds), or click on your video ad.

  • Showcase shopping ads: Expand the ad and spend 10 seconds within the ad or clicks before 10 seconds have passed.

Engagement metrics

Choose the AdWords experience you're using. Learn more

Metric What it means Available for Lightbox Available for Showcase
Engagements Someone engages with your ad Yes Yes
Engagement rate The number of times people expand your ad divided by the number of times your ad is shown (each impression) Yes Yes
Average CPE (shown in the Avg. CPC column for Showcase Shopping ads) Average amount that you've been charged for an expansion of your ad Yes Yes
Clicks Actual click-throughs to your site Yes Yes
Free clicks Lightbox ad clicks to a landing page, previously reported in the "Free clicks" report, are now reported in the "Clicks" column Yes No

To see the metrics for your Showcase Shopping ads, look on the Ads or Ad groups page. Metrics for Showcase Shopping ads don't appear for any columns on the Products or Product groups page.

You may need to add some of these columns to see them in your statistics table. Learn more about how to add columns

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