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About bulk management tools for video campaigns

By using the bulk management tools in AdWords, you can more efficiently create, manage, and report on your video campaigns and ads in bulk. Here are a few of the tools we offer:

  • Bulk uploads: Create and edit hundreds of video campaigns at once instead of one at a time. By downloading a spreadsheet of your campaigns, ad groups, or ads, you can then make offline edits, and upload the spreadsheet back into your account.
  • Bulk in-line editing: Use the Edit drop-down menu on the "Campaigns," "Ad groups," and "Ads" tabs to adjust more than one element in your account at a time. Using bulk editing saves you time by simultaneously updating multiple items in one campaign or across multiple campaigns at once. By clicking the Recent bulk edits menu option, you can see recent edits made to your account in the last 90 days.
  • Automated rules: Automate changes to your account (like bids, budgets, and status) based on criteria you specify. For example, you can automate changes across to your video ads’ status and CPV bids, according to conditions you choose.
  • Manager account reporting: On the "Reports" tab in a manager account, you can create, download, and manage a range of performance reports across all of your managed accounts. To see how your video campaigns are performing, you can add metrics like views and view rate to these reports. You can also filter by only the "Video" campaign type to narrow your scope even further.
  • AdWords Editor: You can create and edit your video campaigns using AdWords Editor.
  • AdWords scripts: You can automate actions in your AdWords account by using JavaScript code. Use scripts to change bids, pause ad groups, manage items in your account, and more. Learn more

Bulk uploads

By downloading a spreadsheet containing all the elements of your video campaigns, ad groups, or ads, you can quickly create, edit, add, or remove any of those elements in bulk. Once you upload your updated spreadsheet, you can see the changes right in your account. Learn more about making changes with bulk uploads.

Bulk in-line editing

Make large-scale changes across your video campaigns, ad groups, and ads.

AdWords bulk edits menu option Make bulk in-line edits to video campaigns, ads, or settings
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns, Ad groups, or Ads tabs.

    Note

    Your video campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can use this drop-down menu to view only your video campaigns by selecting Video campaigns.

  3. Select the checkboxes next to the items in the table you want to edit, and then click Edit.
  4. On the "Edit" menu, choose the options related to the elements you want to edit (for example, bids, ads, or targeting methods).

Note

By clicking the Recent bulk edits menu option, you can see recent edits made to your account in the last 90 days. The "Recent bulk edits" option appears only on the "Edit" menu on the "Campaigns," "Ad groups," and "Ads" tabs.

Automated rules

Using automated rules can save you time, by cutting down the need to monitor your video campaigns and make frequent, manual changes. Here are some things you can do with automated rules:

  • Schedule your video ads to appear at specific times of the day.
  • Adjust bids, depending on time of day, season, or other changing conditions.

Keep in mind

The system isn't as smart as you are, so set appropriate limits for your rules and review your logs occasionally to be sure the actions taken by the rules are the result of enough data.

Create automated rules for your video campaigns, ad groups, or ads
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns, Ad groups, or Ads tab, and then click the Automate drop-down menu.
  3. On the "Automate" menu, select one of the rules.
  4. Enter your rule criteria and any requirements for the rule to be triggered.
  5. Select how often you want your rule to run (for example, daily or only once on a particular date and time) from the "Frequency" menu, along with the date range to evaluate your requirements. Then enter a name for your rule, and choose how you'd like to be notified when your rule runs.
  6. Click the Preview results button to verify that you've set it up the way you want it to run. Previewing is just for verification and doesn't make any permanent changes to your account.
  7. Click Save.
  8. After you've created your rule, it's important to keep an eye on it to make sure it's working the way you want. To manage your rules, select Manage rules on the "Automate" menu. There, you'll see a list of your rules; you can pause, enable, or remove them (in the "Status" column) or edit them (in the "Actions" column).
  9. Each time a rule runs, an entry will appear in the logs table. Click View details to see specific information about what changed with each rule.

Manager account reporting

In a manager account, you can run a performance report across all of your managed video accounts.

Create a cross-account video campaign performance report in manager accounts
  1. Sign in to your AdWords account at http://www.google.com/intl/en/adwords/myclientcenter/.
  2. Click the Reports tab, and then click +CREATE REPORT.
  3. In the "Download and schedule report" form, name your report, select a download file format, and choose a date range.
  4. Under "Accounts and campaigns," select Select accounts and campaigns, and add the video campaigns you're looking for.
  5. To filter for all video campaigns or ad groups across the accounts in your MCC:
    1. On the "Filters" drop-down menu, point to Attributes and then click Campaign type.
    2. Enter video in the search box.
    3. You can also add and remove columns for views, viewthrough rate, and other video metrics.
  6. Set your email and report scheduling preferences, and then click Create to generate your report.
Use AdWords Editor to create and edit your video campaigns

AdWords Editor lets you create and manage video campaigns, as well as edit your video campaign settings. TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Keep in mind that TrueView for shopping and mobile app installs campaigns, as well as call-to-action overlays aren’t supported.

Create a video campaign

  1. In the account tree, select the account where you want the video campaign to appear.
  2. In the type list, select Campaigns.
  3. Click Add campaign above the data view.
  4. Select the new campaign in the data view.
  5. In the edit panel, select Video from the Campaign type drop-down menu.

Edit a video campaign

  1. In the account tree, select the account that has the campaign you’d like to edit.
  2. In the type list, select Campaigns.
  3. Select the campaign you’d like to edit.

Next, you can change your settings, such as adding content exclusions, which let you specify where you don’t want to show your ads.

  1. To add content exclusions, click Edit under the “Content exclusions” section.
  2. Select the categories of sites, content, or ad placements where you don’t want to show your ads.
  3. Click OK.

You can change your network settings by clicking Video settings and selecting Youtube Search, YouTube Videos, or Include video partners. And you can change your bid strategy to “Manual CPV” using the drop-down menu under the “Bid strategy” section.

Create or edit ad groups

  1. In the account tree, select the account that has the campaign you’d like to edit. 
  2. In the type list, select Ad groups.
  3. Click Add ad group to create a new ad group, or select an existing one to edit.

Next, you can edit the various fields, including the top content bid adjustment. This lets you set bid adjustments for content that has been measured by our system to be more popular, tends to have a greater number of impressions per day, and gets a higher level of traffic and viewer engagement. 

If you’re creating a new ad group, you can select from one of two ad types: in-stream or in-display.

Create and edit ads

  1. In the account tree, select the account that has the campaign you’d like to edit.
  2. In the type list, select Ads and extensions.
  3. If your ad group’s format setting is “in-stream,” select TrueView in-stream video ads. If your ad group’s format setting is “in-display,” select TrueView in-display video ads.
  4. You can edit the fields in the edit panel, such as the video ID, final URL, and status. You can also upload an    image for your ad by clicking Choose image in the “Companion banner” section. 

Keep in mind: Your ad format must match the ad group type. For example, if you have an in-stream ad group, you can only have in-stream ads in that ad group.

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