Show local search ads on Google Maps
Reach customers who are searching for businesses like yours on Google Maps. Your search ads can appear on both the desktop and mobile versions of Google Maps.
If you run a local business, advertising on Google Maps is a powerful way to attract nearby customers. Ads on Google Maps make it easy for people to contact, find, and make their way to your business location. To be eligible to show local search ads on Google Maps, enable location extensions for your AdWords account. Learn more about location extensions.
Local search ads on Google Maps for desktop
Google Maps shows search ads in two places: within the search results list beneath the search box, and on the map. Ad locations appear on the map with a purple icon and business name.
If someone clicks the purple icon or your ad in the search box, your ad will expand to show details about your business. Your ad may also have a Directions button, so someone can easily get directions to your business.
Local search ads on Google Maps for mobile
When someone performs a search in Google Maps for mobile app, search ads are eligible to appear as one of the listed results below the search box and map. A purple icon showing the location of your business will also appear on the map.
The ad may also feature a Call button and a Directions button. People can tap the ad to view more information about your business, like store hours and customer reviews.
To be eligible to show local search ads on Maps:
- Enable location extensions for your AdWords account. Learn more about location extensions.
- Make sure that your Google My Business listing is updated and accurate. Learn more about editing your business information.
- Target a specific location and set bids by location, so that your bids increase for people located near your business. Learn more about targeting near your business.
- Use keywords in your campaigns that relate to your location and what people are searching for locally. Learn more about building a keyword list.
For ads on Maps, you'll be charged a standard cost-per-click (CPC) for these types of clicks:
- Get location detail clicks
- Get direction clicks
- Mobile clicks-to-call clicks
AdWords records "get location details" clicks when people click to expand ads from the search results list.
To review performance of these click types:
- Open the Campaigns, Ad groups, Ads, or the Keywords tab.
- Then at the top, click Segment, and then click Click type.