Show local search ads on Google Maps

Reach customers who are searching for businesses like yours on Google Maps. Your search ads can appear on both the desktop and mobile versions of Google Maps.

If you run a local business, advertising on Google Maps is a powerful way to attract nearby customers. Ads on Google Maps make it easy for people to contact, find, and make their way to your business location. To be eligible to show local search ads on Google Maps, enable location extensions for your AdWords account. Learn more about location extensions.

Local search ads on Google Maps for desktop

Google Maps shows search ads in two places: within the search results list beneath the search box, and on the map. Ad locations appear on the map with a purple icon and business name.

If someone clicks the purple icon or your ad in the search box, your ad will expand to show details about your business. Your ad may also have a Directions button, so someone can easily get directions to your business.

Local search ads on Google Maps for desktop

Local search ads on Google Maps for mobile

When someone performs a search in Google Maps for mobile app, search ads are eligible to appear as one of the listed results below the search box and map. A purple icon showing the location of your business will also appear on the map.

The ad may also feature a Call button and a Directions button. People can tap the ad to view more information about your business, like store hours and customer reviews.

Local search ads on Google Maps for mobile

Eligibility

To be eligible to show local search ads on Maps:

Pricing

For ads on Maps, you'll be charged a standard cost-per-click (CPC) for these types of clicks:

  • Get location detail clicks
  • Get direction clicks
  • Mobile clicks-to-call clicks

AdWords records "get location details" clicks when people click to expand ads from the search results list.

To review performance of these click types:

  1. Open the Campaigns, Ad groups, Ads, or the Keywords tab.
  2. Then at the top, click Segment, and then click Click type.
Get location details

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