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About the AdWords Help Centre

Whether you’re a multinational ad agency or a local flower shop, the AdWords Help Centre can provide you with the information you need to succeed with your online advertising.

This article explains our efforts to create an understandable and useful resource for our advertisers around the world.

Why use the AdWords Help Centre

Our goal is to make the AdWords Help Centre understandable and useful to hundreds of thousands of advertisers around the world. We've tried to strike the right balance, giving you the information that you need to effectively run your campaigns without bogging you down with the under-the-bonnet details of a highly complex system.

How the AdWords Help Centre works

Because our Help Centre isn't written for computer science engineers, these articles shouldn't be used to understand the technical details of any particular component of our systems. The articles are written to provide advertisers with a conceptual, non-technical understanding of how AdWords works. You can learn more about AdWords by checking out the articles in each topic, or by typing your question into the search box at the top of the page.

We might personalise the information that you see in the Help Centre based upon the account that you're currently signed in to. By personalising the content, we hope to make it easier for you to find the answers that you need, fix problems in your account and make the most out of your advertising efforts.

We work hard to provide practical information for the average advertiser using our ads products. We hope you find this Help Centre useful, and thank you for using AdWords!

How to share your feedback

We appreciate your feedback on Help Centre. Please let us know how we're doing by rating how helpful each article was at the bottom of the page, or share your opinions and suggestions to help us make our product better. If you have a question about your AdWords account, see how to contact us.

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