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About the AdWords Help Center

Whether you’re a multinational ad agency or a mom-and-pop flower shop, the AdWords Help Center can provide you with the information you need to succeed with your online advertising.

This article explains our efforts to create an understandable and useful resource for our advertisers around the world.

Why use the AdWords Help Center

Our goal is to make the AdWords Help Center understandable and useful to hundreds of thousands of advertisers around the world. We've tried to strike the right balance, giving you the information you need to effectively run your campaigns without bogging you down with the under-the-hood details of a highly complex system.

How the AdWords Help Center works

Because our Help Center isn't written for computer science engineers, these articles shouldn't be used to understand the technical details of any particular component of our systems. The articles are written to provide advertisers with a conceptual, non-technical understanding of how AdWords works. You can learn more about AdWords by checking out the articles in each topic, or by typing your question into the search box at the top of the page.

We might personalize the information you see in the Help Center based on the account that you're currently signed in to. By personalizing the content, we hope to make it easier for you to find the answers you need, fix problems in your account, and make the most out of your advertising efforts.

As part of your AdWords experience, we may conduct research, testing, or experiments that may affect the look and feel of your ads or your campaign performance.  During your participation in these experiments, the descriptions and explanations in this Help Center may not apply to you.  For more information about research and testing in AdWords, see How Google improves AdWords.

We work hard to provide practical information for the average advertiser using our ads products. We hope you find this Help Center useful, and thank you for using AdWords.

How to share your feedback

We appreciate your feedback on Help Center. Please let us know how we're doing by rating how helpful each article was at the bottom of the page, or share your opinions and suggestions to help us make our product better. If you have a question about your AdWords account, see how to contact us.

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