Conversion window: Definition

The number of days after a click during which a conversion will be recorded.

  • If you pick 30 days, then conversions that happen within 30 days after a click are tracked.
  • A shorter conversion window will reduce the number of conversions your account records for this conversion action. To set or change your conversion windows, see the article About conversion windows.
  • The default time period suggested for conversion windows may differ based on the type of conversion you are tracking.

Related links

About conversion windows

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