Conversion window: Definition
The number of days after a click during which a conversion will be recorded.
- If you pick 30 days, then conversions that happen within 30 days after a click are tracked.
- A shorter conversion window will reduce the number of conversions your account records for this conversion action. To set or change your conversion windows, see the article About conversion windows.
- The default time period suggested for conversion windows may differ based on the type of conversion you are tracking.